KFC's "So Good"
Targeting - Food lovers and quality seekers
Core Theme of the Campaign -
Emphasizing food quality as a selling point for KFC
About the
Campaign -
KFC's chicken quality campaign
Formula applied by the Campaign to elicit customer action -
Highlighting the quality and taste of KFC's food
Business Title
A Look at
the Campaign
The slogan "So Good" has been a long-standing and iconic part of KFC's branding and advertising campaigns. It has been used to convey the delicious and satisfying taste of KFC's fried chicken and other menu items. Here's some information about the "So Good" campaign:
1. Taste and Quality: The "So Good" slogan emphasizes the quality and taste of KFC's food. It suggests that the flavors and satisfaction of their fried chicken and other products are exceptional.
2. Positive Emotion: The phrase is designed to evoke positive emotions and cravings for KFC's food. It aims to make customers associate KFC with a delicious and enjoyable dining experience.
3. Versatility: "So Good" is versatile and can be applied to various aspects of KFC's menu, from their original fried chicken to burgers, sandwiches, sides, and more. It communicates a consistent message about the quality of all KFC products.
4. Global Appeal: The "So Good" campaign has been used in KFC advertising campaigns worldwide, making it a globally recognized slogan.
5. Advertising Campaigns: KFC has used "So Good" in a variety of advertising campaigns, including television commercials, print advertisements, and digital marketing efforts.
6. Brand Consistency: The longevity of the campaign demonstrates KFC's commitment to maintaining a consistent brand identity and message over the years.
7. Cultural Impact: "So Good" has become part of popular culture and is often referenced in various forms of media and by KFC fans.